Social Media

Why use video in social media?

  • 87% of online marketers use video content.
  • A minute of video is worth 1.8 million words, according to Forrester Research.
  • More than 500 million hours of videos are watched on YouTube each day.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • 82% of Twitter users watch video content on Twitter
  • One-third of online activity is spent watching video.
  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • The average user spends 88% more time on a website with video.
  • YouTube has over a billion users, almost one-third of total internet users.

When creating videos, it’s important to note that 85% of Facebook videos are watched without sound, and videos up to 2 minutes long get the most engagement.


Knowledge from industry experts:

Steve Dunn

Videographer from Deep Blue Media

Owner of Canmore Brewing Company

A person doesn’t need to own a $3000 camera to create content, just your iPhone and its apps will do the job. “Everything you want to do, you can do with your phone.”

  1. Don’t sell: Don’t make your video a mini infomercial—that is not what your audience wants.
  2. Think different: Stand out on social media, make people watch; think boomerang or time lapse.
  3. Technology: Make use of the nifty tools available, such as a gimbal, for stabilizing video.


Cassie Hawrysh

RBC Olympian, Former Professional Athlete, Social Influencer

Public Speaker and Journalist

Social media is a great way to engage your audience when capturing an event. Create content that gives your audience FOMO (fear of missing out) by missing the event!

  1. Be Prepared: Do your research before the event; look up sponsors, research handles, understand the schedule of the event.
  2. Capture (MORE) Content: If you think you are capturing enough content… you probably aren’t. Just take as many videos and pictures as possible- you will thank yourself later.
  3. Go with the Flow: Sometimes events can be crazy, especially if you are helping organize the event. Just go with the flow and do your best at capturing all those precious moments. It may be a good idea to hire someone to capture that content for your special event.