There’s absolutely no denying the fact that social media is now a part of our everyday lives.
And while some of us were around from the humble beginnings as oh-oh’s of ICQ and the late-night chats on MSN messenger, the platforms are evolving and users’ demands are setting the pace.
Instagram By The Numbers
(stats via onimcoreagency.com as of 4/29/17)
Monthly active users: 700 million
Daily active users: 400 million
Total likes per day: 4.2 billion
68% of users are female
32% of all Internet users are on Instagram
With more than 40 billion photographs uploaded to date, and some of highest-profile influencers charging upwards of $100,000 USD per sponsored post, the CarmellaCrew remains in hot pursuit of better ways to help our clients tap into that sea of hashtags and beautiful imagery.
Enter: The head to head battle between Instagram schedulers.
In the interest of brevity, we will discuss two apps
Later (formerly Latergramme) is an easy-to-use scheduling tool for Instagram posts. Later lets you aggregate and plan your content, grow your audience, and share your photos and videos.
The basis of the service is that you create the content and the app reminds you when it’s time to post. Allowing you to set things up ahead of time, but still requires you to post manually directly from your mobile device.
Later recently sent out a newsletter blast containing a blog that focused on the built-in safety of choosing them over their competitors.
Grum, on the other hand, advertises that their platform does more than remind you that it’s time to post. Grum allows you to upload photos from your computer, write in all the text, associated hashtags, click publish and your posts will be published in your Instagram account on a required day and at the right time.
The dilemma content creators are having is the conflicting information. In the blog from Later they call out Grum, naming them as an unsafe option. So, we dove in a little deeper and read a number of forums.
After some time, we found this letter via reddit.com:
“Hey guys, My name is Ivan, the founder of Grum.
First of all, I want to thank you for trying Grum. It’s very important for us to be clear to our users – Grum is not a service provided or endorsed by Instagram or Facebook. We are a separate company who have provided a method to post images to Instagram in a way similar to having a friend who sits on their phone 24/7 uploading images.
It is secure.
Grum doesn’t implement the Instagram API (official or unofficial) at all while posting your image(s) or videos – we use the same process all Instagram users do when uploading images instead. Grum works on its own as the native Instagram app, so there is nothing connected with the prohibited auto posting.
That’s why we are able to offer our service without risking illegal activities to lots of celebrities, worldwide brands, media or even politicians. None of the Grum users have ever been banned and we are proud of it.
But, who is the clear winner?
The CarmellaCrew is tirelessly testing and re-testing the latest and greatest apps and your accounts are not put at risk. We also work with many content creators who have used both Later and Grum and they speak of nothing but successes using either. For the record, we have seen zero Instagram bans!
Whether you choose to use a new app or simply post the old-fashioned way, there will always be more app developers and legal documents attached to doing business in the social media world. We at Carmella will continue to be dedicated to helping you discover and implement simpler ways to share your story, build valuable relationships and continue to grow your brand.
So, take a moment today to snap a pic. Go on, “Do it for the gram!”